Segmentation Ideas for Nonprofits and Member-Based Organizations

What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess?

It’s the member database.

I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the member and donor database is immensely important to an organization.

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