How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer

The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Unfortunately, it won’t be getting easier any time soon. The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% of B2B marketers are creating more content this year than last year.

Consumers are already inundated with content everywhere they go, and in an age of increasing adoption and production, brands are reeling in the wake of wasted content investments.

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