4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)

One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, “build brand awareness.”

The tough thing about brand awareness is that it historically has been a lofty, fluffy goal that many executives don’t value … but it’s actually a crucial component of the buyer’s journey.

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