How to Quickly & Easily Create a Buyer Persona [Free Tool]

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out — and integrating that research across your entire marketing funnel — you risk stifling the growth of your business.

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