5 Customer Retention Tools for Long Term Ecommerce Success

A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% – 95% increase in profit. But what is customer retention, and how do you increase it by 5%?

Customer retention is the act of getting more of your customers to stay loyal to your brand or business. A successful customer retention strategy turns one time shoppers into loyal, repeat purchasers that buy more, more often.

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