Why You Need to Stop Speaking “Techlish”

“We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting.

Yes, people really speak this way. Especially, when they work in complicated or regulated industries. While it’s one thing to banter about codes and supersets, or BI, ERPs and CRMs, when you’re behind the scenes developing amazing new tools for people to use, the conversation loses its flare when industry jargon becomes part of your customer facing content.

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